31.3 rating of all TV households
46% share of audience watching TV
28.1 rating of all TV households
50% share of the audience watching TV
2010 World Series (lowest ratings ever)
8.4 rating of all TV householdsg (average)
14% share of audience watching TV (average)
When all markets, large and small, have a chance to win a championship, people care about the sport. It's too late for MLB, which doesn't have significant revenue sharing, nor a salary cap. NFL, please don't screw up your league, too, with your next collective bargaining agreement.